Hire a Head of Marketing in Vietnam | Save Up to 70% on Staffing Costs

The Head of Marketing is a pivotal leader responsible for shaping brand strategy, overseeing campaigns, and driving revenue through effective marketing initiatives. They manage teams across digital, content, performance, and brand functions, ensuring all activities align with business goals. However, hiring a senior marketing leader locally can be expensive, especially for fast-growing companies and startups looking to scale without excessive overhead.

Vietnam offers highly skilled, cost-effective marketing leaders with international experience who can drive strategy and execution for global businesses. THIENTU BPO helps companies build dedicated offshore marketing leadership teams in Vietnam - fully integrated, scalable, and supported for seamless collaboration.

What Is a Head of Marketing?

A Head of Marketing is a senior manager responsible for developing, implementing, and managing marketing strategies to grow brand presence, generate leads, and increase revenue. They oversee teams handling campaigns, content, performance marketing, and partnerships, ensuring that all efforts deliver measurable ROI and support business growth.

Why Hire a Head of Marketing in Vietnam?

Vietnam is a top destination for outsourcing across many industries—from tech and design to customer service and operations. Here's why global companies trust Vietnam for offshore hiring:

• Educated and Skilled Talent
  Vietnam has a large talent pool of university graduates and senior professionals with expertise in digital and brand marketing.

• Strong English and Work Culture Fit
  Many marketing leaders are fluent in English and experienced with Western business practices, ensuring smooth communication and collaboration.

• Lower Operational Costs
  Vietnam salaries are 30–70% below US, Singapore, Euro market. Hire top-tier marketing leaders while optimizing your budget.

• Good Time Zone Coverage
  Vietnam’s workday overlaps with APAC, Europe, and the U.S., allowing real-time collaboration on strategy and execution.

Head of Marketing Roles You Can Offshore

• Global Marketing Leaders

• Digital Growth Marketing Heads

• Brand and Communications Directors

• Performance Marketing Managers

• Strategic Marketing Planners

• Demand Generation Leaders

Core Responsibilities Handled by Offshore Heads of Marketing

• Developing and executing marketing strategies for digital and traditional channels

• Leading teams across branding, digital, and demand generation functions

• Overseeing lead generation and customer acquisition initiatives

• Managing budgets and optimizing spend for maximum ROI

• Analyzing KPIs to drive performance improvements

• Aligning marketing with sales and product teams for unified growth strategies

• Supervising content creation and brand consistency across all touchpoints

Top Skills to Look for in an Offshore Head of Marketing

• Proven leadership in building and managing multi-channel marketing strategies

• Deep knowledge of SEO, SEM, paid social, and branding

• Experience managing budgets and delivering measurable ROI

• Strong understanding of consumer behavior and analytics

• Fluency in English and experience with Western markets

• Strategic vision with the ability to execute hands-on when needed

• Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce)

Salary Comparison Table: Vietnam vs USA vs Singapore

How THIENTU’s Proven Hiring Process Works

1. Define Your Needs
   Specify the role, focus areas (digital, brand, or growth), required experience, and timeline.

2. Review Qualified Candidates
   Receive a curated shortlist of pre-vetted senior marketing leaders in 5–7 business days.

3. Interview & Select
   Assess candidates through interviews and strategy presentations with our support.

4. Launch with Support
   We manage onboarding, IT, HR, compliance, and performance tracking for a seamless start.

Sample Job Description – Offshore Head of Marketing

Key Responsibilities:

• Develop and execute integrated marketing strategies across channels

• Lead and mentor teams in content, performance, and brand marketing

• Manage marketing budgets and deliver measurable ROI

• Oversee brand positioning and demand generation initiatives

• Collaborate with sales and product leaders to align marketing with business objectives

• Analyze KPIs and optimize campaigns for growth

• Report regularly to executive leadership on marketing performance

Essential Skills & Qualifications:

• 5+ years in marketing leadership roles (preferably with international companies)

• Proven expertise in digital, brand, and demand generation strategies

• Ability to manage large budgets and diverse teams

• Fluency in English and strong communication skills

• Strategic mindset with hands-on execution capability

• Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, Marketo)

• Experience working with cross-border teams and markets

FAQs

Can offshore Heads of Marketing lead global strategy?
Yes. Our marketing leaders are experienced in overseeing international campaigns and coordinating with teams across regions.

Do you provide both full-time and fractional Heads of Marketing?
Yes. We help companies hire full-time leaders or part-time (fractional) executives to meet specific needs and budgets.

What tools do they use?
HubSpot, Salesforce, Google Analytics, SEMrush, Marketo, and other leading marketing platforms.

How quickly can I hire a Head of Marketing?
Within 10–14 days, with a shortlist of qualified candidates delivered in 5–7 business days.

How do you ensure performance?
We define KPIs, implement reporting dashboards, and conduct regular reviews to ensure your offshore marketing leader drives results.

Hire a Head of Marketing in Vietnam Today

THIENTU BPO helps you hire experienced, cost-effective Heads of Marketing in Vietnam—ready to lead your marketing strategy, boost growth, and expand your brand globally. Contact us at info@thientu.vn to start building your offshore marketing leadership team today.