Hire Digital Marketing Specialists in Vietnam | Save Up to 70% on Staffing Costs

THIENTU Media
THIENTU Media

Digital Marketing Specialists are essential for helping businesses grow online by managing SEO, PPC, social media, email marketing, and other digital channels. They drive website traffic, generate leads, and optimize campaigns for maximum ROI. However, hiring skilled Digital Marketing Specialists locally can be costly, especially for companies scaling their marketing operations quickly.

Vietnam offers a cost-effective and talented pool of Digital Marketing Specialists experienced in running campaigns across global markets. THIENTU BPO helps businesses build dedicated offshore marketing teams in Vietnam - fully integrated, scalable, and supported to deliver measurable results.

What Is a Digital Marketing Specialist?

A Digital Marketing Specialist plans, executes, and manages online marketing campaigns across multiple channels, including search engines, social media, email, and display networks. They optimize ad spend, analyze performance, and implement strategies to increase visibility, traffic, and conversions for brands.

Why Hire Digital Marketing Specialists in Vietnam?

Vietnam is a top destination for outsourcing across many industries—from tech and design to customer service and operations. Here's why global companies trust Vietnam for offshore hiring:

  • Educated and Skilled Talent
    Vietnam has a large talent pool of university graduates with expertise in SEO, SEM, social media, and analytics.

  • Strong English and Work Culture Fit
    Many professionals speak English fluently and understand Western marketing standards, making collaboration seamless.

  • Lower Operational Costs
    Vietnam salaries are 30–70% below US, Singapore, Euro market. Hire top 1% talent while keeping your marketing budget under control.

  • Good Time Zone Coverage
    Vietnam’s working hours overlap with APAC, Europe, and the U.S., enabling real-time collaboration on campaigns.

Digital Marketing Specialist Roles You Can Offshore

  • SEO Specialists (On-Page & Off-Page)

  • PPC Campaign Managers (Google Ads, Bing Ads)

  • Social Media Advertising Specialists

  • Email Marketing Coordinators

  • Content and Digital Strategy Analysts

  • Marketing Automation Specialists (HubSpot, Marketo)

Core Responsibilities Handled by Offshore Digital Marketing Specialists

  • Managing SEO, PPC, and social media ad campaigns across platforms

  • Conducting keyword research and implementing optimization strategies

  • Tracking KPIs such as CTR, conversions, and ROI across channels

  • Writing ad copy and coordinating with designers for creatives

  • Managing marketing automation and CRM systems

  • Conducting A/B testing and campaign optimizations

  • Generating analytics reports and providing recommendations

  • Collaborating with sales and creative teams to align strategies

Top Skills to Look for in an Offshore Digital Marketing Specialist

  • Proficiency with Google Ads, Facebook Ads, and LinkedIn Ads

  • Knowledge of SEO tools like SEMrush, Ahrefs, and Moz

  • Experience with analytics platforms (Google Analytics, Data Studio)

  • Ability to create and optimize campaigns for performance and ROI

  • Strong understanding of customer acquisition funnels

  • Knowledge of email and marketing automation (HubSpot, Marketo)

  • Data-driven mindset with reporting and analytical skills

  • English fluency and collaborative working style

Salary Comparison Table: Vietnam vs USA vs Singapore

Role Vietnam (USD/month) USA (USD/month) Singapore (USD/month)
SEO/PPC Digital Marketing Specialist $450–$1,150 $4,500–$7,000 $4,000–$6,000
Social Media Advertising Specialist $345–$1,150 $4,000–$6,500 $3,800–$5,500
Marketing Automation Specialist $310–$1,490 $5,000–$8,000 $4,500–$7,000

 

How THIENTU’s Proven Hiring Process Works

  1. Define Your Needs
    Specify the role, skill set, industry focus, language or technical requirements, and timeline.

  2. Review Qualified Candidates
    Receive a curated shortlist of pre-vetted candidates in 5–7 business days.

  3. Interview & Select
    Evaluate candidates via interviews or test projects with our support.

  4. Launch with Support
    We manage onboarding, IT, HR, compliance, and performance tracking for a seamless start.

Sample Job Description – Offshore Digital Marketing Specialist

Key Responsibilities:

  • Plan and execute SEO, PPC, and paid social campaigns

  • Monitor KPIs and optimize campaigns for performance and ROI

  • Research keywords and competitors to refine strategies

  • Develop ad copy and coordinate with designers for creatives

  • Track and analyze results using Google Analytics and other reporting tools

  • Implement and manage marketing automation systems (e.g., HubSpot)

  • Prepare weekly and monthly performance reports

Essential Skills & Qualifications:

  • 2+ years of experience in digital marketing (SEO, PPC, or paid social)

  • Proficiency with ad platforms and analytics tools

  • Strong understanding of marketing funnels and conversion tracking

  • Excellent English communication skills

  • Ability to work independently and manage multiple campaigns

  • Familiarity with A/B testing and data-driven optimization

  • Knowledge of automation and CRM tools is a plus

FAQs

How do you ensure the quality of offshore Digital Marketing Specialists?
We thoroughly vet candidates for technical skills, certifications (Google Ads, Analytics), and proven experience, including test projects.

Can offshore teams manage global ad budgets effectively?
Yes. Our specialists are experienced in managing campaigns for US, EU, and APAC markets, optimizing spend across platforms.

What tools do they use?
Google Ads, Facebook Ads, LinkedIn Ads, SEMrush, Google Analytics, HubSpot, Marketo, and Data Studio for reporting.

How quickly can I hire a Digital Marketing Specialist?
Within 10–14 days, with a shortlist of qualified candidates delivered in 5–7 business days.

Do they handle both strategy and execution?
Yes. Our specialists can manage full-cycle digital campaigns, from planning to execution and reporting.

Hire a Digital Marketing Specialist in Vietnam Today

THIENTU BPO helps you hire skilled, cost-effective Digital Marketing Specialists in Vietnam—ready to optimize your online presence and boost ROI. Contact us at info@thientu.vn to start building your offshore marketing team today.

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