Hire Email Marketing Specialists in Vietnam | Save Up to 70% on Staffing Costs

Email marketing specialists are essential for developing, executing, and optimizing email campaigns that engage subscribers, nurture leads, and drive conversions. They work to ensure that your emails resonate with your target audience and achieve high open rates, click-through rates, and overall ROI. However, hiring experienced email marketing specialists locally can be costly and time-consuming.

Vietnam offers a highly skilled pool of email marketing specialists proficient in email automation, segmentation, and A/B testing. THIENTU BPO helps businesses hire offshore email marketing specialists in Vietnam - cost-effective, data-driven, and ready to optimize your email marketing efforts.

What Is an Email Marketing Specialist?

An email marketing specialist is responsible for creating, executing, and analyzing email campaigns designed to reach and engage specific audiences. They focus on crafting personalized messages, segmenting email lists, optimizing campaigns for higher conversion rates, and ensuring that emails are compliant with regulations like GDPR. Email marketing specialists use data and insights to refine strategies and maximize the performance of email campaigns.

Why Hire Email Marketing Specialists in Vietnam?

Vietnam is a top destination for outsourcing across many industries—from tech and design to customer service and operations. Here's why global companies trust Vietnam for offshore hiring:

• Educated and Skilled Talent
  Vietnam has a large talent pool of university graduates with expertise in digital marketing, email automation, and data analysis.

• Strong English and Work Culture Fit
  Many professionals speak English fluently and understand global work expectations, making teamwork smooth and efficient.

• Lower Hiring and Operating Costs
  Businesses save significantly by hiring top-quality professionals at much lower costs than in the U.S., Singapore, or even India.

• Good Time Zone Coverage
  Vietnam’s working hours overlap with major regions like APAC, Europe, and the U.S., supporting real-time collaboration.

Email Marketing Specialist Roles You Can Offshore

• Email Campaign Manager

• Email Automation Specialist

• Email Marketing Strategist

• CRM Email Marketing Specialist

• Newsletter Editor

• Email List Management Specialist

Core Responsibilities Handled by Offshore Email Marketing Specialists

• Design and implement email marketing campaigns to drive engagement and conversions

• Segment email lists based on customer behavior, demographics, and interests

• Create compelling email copy and visual elements to ensure high open and click-through rates

• Conduct A/B testing to optimize subject lines, content, and calls to action

• Monitor and analyze email campaign performance using analytics tools (e.g., Mailchimp, HubSpot)

• Automate email workflows to nurture leads and customers

• Ensure compliance with email marketing laws and best practices (e.g., GDPR, CAN-SPAM)

Top Skills to Look for in an Offshore Email Marketing Specialist

• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot, ActiveCampaign)

• Experience with email automation, segmentation, and A/B testing

• Strong copywriting skills for creating compelling and persuasive email content

• Knowledge of email design best practices and responsive design

• Strong understanding of analytics tools (e.g., Google Analytics, email platform analytics)

• Data-driven with the ability to analyze and optimize campaign performance

• Familiarity with email deliverability and compliance regulations (GDPR, CAN-SPAM)

Salary Comparison Table: Vietnam vs USA vs Singapore

How THIENTU’s Proven Hiring Process Works

We make it easy to hire top remote talent through a structured, fast-tracked process that works across all roles and markets:

1. Define Your Needs
   Specify the role, skill set, industry focus, language or technical requirements, and timeline—so we can tailor the search from day one.

2. Review Qualified Candidates
   Receive a curated shortlist of pre-vetted candidates in just 5–7 business days, carefully selected to meet your defined criteria.

3. Interview & Select
   Evaluate candidates through interviews or test projects. We support you in making confident hiring decisions based on proven qualifications.

4. Launch with Support
   We handle onboarding, secure access, compliance, and performance tracking—ensuring a seamless start and ongoing success.

Sample Job Description: Offshore Email Marketing Specialist

Key Responsibilities:

• Design and execute email marketing campaigns targeting various audience segments

• Create high-converting email copy, designs, and subject lines

• Segment email lists and automate campaigns based on user behavior and preferences

• Perform A/B tests to optimize open rates, click-through rates, and conversions

• Monitor campaign performance and generate reports with actionable insights

• Ensure compliance with email regulations and follow best practices for deliverability

• Collaborate with content, design, and sales teams to ensure alignment with broader marketing strategies

Essential Skills & Qualifications:

• 2+ years of experience in email marketing or digital marketing

• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign)

• Strong copywriting, design, and creative skills

• Experience with A/B testing, segmentation, and automation

• Analytical mindset with the ability to analyze data and adjust strategies

• Understanding of email marketing regulations (GDPR, CAN-SPAM)

• Strong attention to detail and ability to meet deadlines

FAQs

Can offshore email marketing specialists handle advanced email automation?

Yes, many of our offshore email marketing specialists have extensive experience with email automation tools, workflows, and segmentation strategies that can help streamline campaigns and improve efficiency.

How do you ensure effective communication with offshore email marketing specialists?

We use communication tools like Slack, Zoom, and Microsoft Teams to ensure seamless collaboration and regular updates between your internal marketing team and offshore specialists.

Are offshore email marketing specialists familiar with the latest email marketing trends?

Yes, our offshore email marketing specialists stay up to date with the latest trends and best practices in email marketing, including GDPR compliance, email automation, and advanced segmentation techniques.

How do you ensure high-quality email campaigns?

We ensure high-quality email campaigns by aligning our offshore specialists with your brand’s goals and ensuring continuous feedback, performance tracking, and optimization of each campaign.

How quickly can I hire an email marketing specialist?

You’ll receive a shortlist of qualified candidates within 5–7 business days. Full onboarding and transition can be completed in under 3 weeks.

Hire an Email Marketing Specialist in Vietnam Today
THIENTU BPO helps you build a skilled offshore email marketing team in Vietnam—cost-effective, data-driven, and ready to optimize your email campaigns. Contact us at info@thientu.vn to get started or schedule a free consultation.