Hire Media Buyers in Vietnam | Save Up to 70% on Staffing Costs

Media Buyers play a crucial role in ensuring your advertising campaigns reach the right audience at the right time. They are responsible for planning, negotiating, and purchasing media space across digital and traditional platforms—maximizing ROI and campaign performance. However, hiring experienced Media Buyers locally can be expensive, especially for companies scaling their ad budgets and reach.

Vietnam offers a cost-effective and skilled talent pool of Media Buyers capable of handling all aspects of media planning and buying. THIENTU BPO helps businesses build dedicated offshore Media Buying teams in Vietnam—fully integrated, efficient, and supported to drive successful campaigns and enhance brand visibility.

What Is a Media Buyer?

A Media Buyer is a marketing professional responsible for purchasing advertising space across various platforms. They evaluate the most appropriate media channels, negotiate ad rates, and strategize where and when ads should be placed to reach the right audience. Media Buyers work closely with Marketing Managers, Creative Teams, and Data Analysts to ensure campaigns stay within budget and deliver optimal results.

Why Hire Media Buyers in Vietnam?

Vietnam is a top destination for outsourcing across many industries—from tech and design to customer service and operations. Here's why global companies trust Vietnam for offshore hiring:

• Educated and Skilled Talent
  Vietnam has a large talent pool of university graduates with strong technical, analytical, and communication skills.

• Strong English and Work Culture Fit
  Many professionals speak English well and understand global work expectations, making teamwork smooth and efficient.

• Lower Operational Costs
  Vietnam salaries are 30–70% below US, Singapore, Euro market. Hire the top 1% while keeping your hiring budget in check. It’s a win-win situation.

• Good Time Zone Coverage
  Vietnam’s working hours overlap with major regions like APAC, Europe, and the U.S., supporting real-time collaboration.

Media Buyer Roles You Can Offshore

• Digital Media Buyers (Google Ads, Facebook Ads, LinkedIn Ads)

• Programmatic Media Buyers

• Traditional Media Buyers (TV, radio, print)

• Social Media Advertising Specialists

• Display Advertising Managers

• PPC (Pay-Per-Click) Campaign Managers

Core Responsibilities Handled by Offshore Media Buyers

• Managing and optimizing paid media campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn

• Developing media buying strategies for digital and traditional channels

• Negotiating with publishers and vendors to secure the best rates and placements

• Monitoring campaign performance and adjusting strategies to ensure maximum ROI

• Conducting A/B testing and utilizing data to optimize media buying decisions

• Creating and managing budgets to ensure campaigns stay within limits

• Analyzing audience insights and market trends for data-driven decisions

• Collaborating with creative teams to align media placements with messaging

Top Skills to Look for in an Offshore Media Buyer

• Expertise in digital advertising platforms like Google Ads, Facebook Ads, and LinkedIn Ads

• Experience with programmatic advertising and demand-side platforms (DSPs)

• Strong understanding of both traditional and digital media buying strategies

• Proficiency in advertising analytics and reporting tools (Google Analytics, Facebook Insights, etc.)

• Negotiation skills to secure the best rates and placements

• Analytical mindset to adjust campaigns based on performance

• Budget management and ad spend optimization experience

• Familiarity with A/B testing and customer segmentation

Salary Comparison Table: Vietnam vs USA vs Singapore

How THIENTU’s Proven Hiring Process Works

1. Define Your Needs
   Specify the role, skill set, industry focus, language or technical requirements, and timeline—so we can tailor the search from day one.

2. Review Qualified Candidates
   Receive a curated shortlist of pre-vetted candidates in just 5–7 business days, carefully selected to meet your criteria.

3. Interview & Select
   Evaluate candidates through interviews or test projects. We support you in making confident hiring decisions.

4. Launch with Support
   We handle onboarding, secure access, compliance, and performance tracking—ensuring a seamless start and ongoing success.

Sample Job Description – Offshore Media Buyer

Key Responsibilities:

• Plan and execute media buying strategies across digital platforms (Google Ads, Facebook Ads, LinkedIn)

• Monitor and optimize campaigns to ensure efficient ad spend

• Collaborate with creative teams to ensure ad messaging aligns with media placements

• Conduct audience research and develop targeted campaigns

• Analyze campaign performance and provide reports to the marketing team

• Negotiate rates with publishers to maximize placement value

• Manage multiple media campaigns, ensuring adherence to budget and deadlines

Essential Skills & Qualifications:

• 2+ years of experience in media buying, preferably on digital platforms

• Understanding of programmatic advertising and DSPs

• Proficiency with Google Ads, Facebook Ads Manager, and analytics platforms

• Strong negotiation and budget management skills

• Data-driven decision-making abilities

• Familiarity with A/B testing, segmentation, and campaign optimization

• Good communication and project management skills

FAQs

How do you evaluate Media Buyer candidates?
We assess their experience with ad platforms, budgeting, negotiation skills, and their ability to optimize for ROI through case studies and interviews.

Can offshore Media Buyers handle large campaigns?
Yes. Our candidates have experience managing large ad budgets and scaling campaigns across regions and platforms.

What tools do your Media Buyers use?
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Data Studio, and programmatic DSPs like The Trade Desk.

How fast can I hire a Media Buyer?
You’ll receive a shortlist within 5–7 business days. Full onboarding can be completed within 10–14 days.

How do you ensure performance from offshore teams?
We implement KPIs, campaign tracking tools, and ongoing performance reviews to ensure consistent delivery.

Hire a Media Buyer in Vietnam Today

THIENTU BPO helps you hire skilled, cost-effective Media Buyers in Vietnam—ready to optimize your ad spend and deliver measurable results. Contact us at info@thientu.vn to start building your offshore media buying team today.