Samsung Vina & THIENTU BPO: 6 Years of Building Vietnam’s Leading Customer Contact Center

In today’s era of global integration and competition, long-term partnerships between businesses are the foundation of sustainable success. Over the past six years, Samsung Vina has trusted THIENTU BPO to operate its Customer Contact Center in Vietnam, ensuring that millions of customers receive the best possible care.

Six Years of Transforming Customer Contact in Vietnam

Vietnam’s consumer market is evolving rapidly, with customers becoming more selective and service-focused. Recognizing this shift, Samsung Vina decided to make customer service a strategic priority, not just an afterthought.

To achieve this, Samsung partnered with THIENTU BPO — a leader in Contact Center outsourcing in Vietnam. With advanced technology, optimized workflows, and skilled talent, THIENTU has continuously supported Samsung’s mission to deliver exceptional service nationwide.

The Savina Project: Raising the Bar for Customer Care

To build a professional and scalable Contact Center aligned with Samsung’s global standards, THIENTU launched the Savina project.

• Leadership & Vision – Guided by Mr. Dương Quốc Hùng, General Director of THIENTU, the project has operated smoothly and professionally for over six years.

• Job Creation – Thousands of positions are created annually, offering career development opportunities for young Vietnamese professionals.

• Comprehensive Training – Each call center agent undergoes product knowledge, listening, and empathy training, ensuring consistent, high-quality customer interactions.

The Savina project has become a benchmark model for customer service excellence in Vietnam.

Recognition from Samsung Vina’s Leadership

During a special team gathering, the General Director of Samsung Vina personally thanked the THIENTU team for their creativity, dedication, and resilience.

He emphasized that the project team has played a vital role in enhancing customer trust and brand reputation, especially during challenging periods such as the pandemic and post-pandemic recovery.

Team Spirit: Meeting Between Executives and Staff

On April 5, 2022, the CEO of Samsung Vina met with Mr. Dương Quốc Hùng and the Savina project team for a meaningful appreciation session.

• The CEO praised the team’s hard work and innovation.

• He encouraged continued efforts in the “new normal” era, calling on staff to uphold their dedication and professionalism.

• The meeting reinforced the shared vision of service excellence between Samsung and THIENTU.

Looking Ahead: Expanding the Partnership

Although six years is just the beginning, this collaboration has built a strong foundation. Samsung Vina and THIENTU BPO share the same long-term vision:

• Deliver top-tier customer service in Vietnam

• Build a professional, future-ready Contact Center system

• Support sustainable growth and brand loyalty

This partnership is set to continue, bringing greater innovations and stronger customer engagement in the years to come.

Why This Collaboration Matters to Businesses

The Samsung–THIENTU partnership demonstrates how outsourcing Contact Center operations can help global brands:

• Achieve service excellence at scale

• Optimize costs and efficiency

• Access a skilled and trained workforce

• Stay competitive in fast-changing markets

For businesses in Vietnam and beyond, this is a case study in successful BPO collaboration.

Conclusion

For more than six years, the Samsung Vina – THIENTU BPO partnership has shown how global brands and local BPO leaders can create world-class customer service ecosystems. Looking ahead, both companies remain committed to innovation, growth, and customer excellence.

📧 Contact us: info@thien.vn